{"id":13282,"date":"2017-07-03T12:53:43","date_gmt":"2017-07-03T12:53:43","guid":{"rendered":"http:\/\/the-newspaper.cmsmasters.net\/?p=13282"},"modified":"2025-07-15T19:02:46","modified_gmt":"2025-07-15T22:02:46","slug":"escape-time-conquista-publico-geek-com-salas-tematicas-e-vira-referencia-em-jogos-de-fuga-no-brasil","status":"publish","type":"post","link":"https:\/\/lucianooliveira.com.br\/index.php\/2017\/07\/03\/escape-time-conquista-publico-geek-com-salas-tematicas-e-vira-referencia-em-jogos-de-fuga-no-brasil\/","title":{"rendered":"Escape Time conquista p\u00fablico geek com salas tem\u00e1ticas e vira refer\u00eancia em jogos de fuga no Brasil"},"content":{"rendered":"<div id=\"cmsmasters_row_\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div class=\"cmsmasters_text\">\n<p class=\"p1\">Quando o Escape Time surgiu em S\u00e3o Paulo, o mercado de jogos de fuga j\u00e1 parecia saturado. A imprensa havia explorado o tema no ano anterior com o lan\u00e7amento do principal concorrente do setor. Restava, ent\u00e3o, um desafio: como se destacar em um segmento aparentemente esgotado?<\/p>\n<p class=\"p1\">A resposta veio com criatividade e reposicionamento. Com apoio de <span class=\"s1\"><b>Luciano Oliveira Comms &amp; Consulting<\/b><\/span>, a marca foi al\u00e9m da divulga\u00e7\u00e3o tradicional e <span class=\"s1\"><b>reinventou a pr\u00f3pria experi\u00eancia de jogo<\/b><\/span>. A ag\u00eancia ajudou a transformar as salas em narrativas imersivas e alinhadas \u00e0 cultura pop, com foco direto no p\u00fablico geek.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_g1erzca9mo\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_iqw3owe15l\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\">\n<div class=\"cmsmasters_embed_wrap\">\n<iframe loading=\"lazy\" title=\"VT comercial Escape Time 1 Contra Todos FOX\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zhLon5yXBRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_bd09pcbt2b\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_hlkzki4c3o\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div class=\"cmsmasters_text\">\n<p>O resultado? Uma pris\u00e3o gen\u00e9rica virou uma fuga de Alcatraz. Um laborat\u00f3rio comum se tornou cen\u00e1rio de uma luta contra zumbis. Cada ambiente ganhou hist\u00f3ria, conex\u00e3o com universos conhecidos e refer\u00eancias que ati\u00e7am a curiosidade de quem cresceu consumindo s\u00e9ries, HQs, games e filmes.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_jqlpay12ol\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_6sjw4re9e\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div id=\"cmsmasters_gallery_0r23fd4tcd\" class=\"cmsmasters_gallery_wrap\" data-type=\"masonry\" data-count=\"0\"><ul class=\"cmsmasters_gallery cmsmasters_2 cmsmasters_more_items_loader\"><li class=\"cmsmasters_gallery_item\"><figure><a href=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-2-EscapeTime.png\" rel=\"ilightbox[0r23fd4tcd]\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"582\" src=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-2-EscapeTime.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-2-EscapeTime.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-2-EscapeTime-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-2-EscapeTime-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-2-EscapeTime-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/li><li class=\"cmsmasters_gallery_item\"><figure><a href=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-3-EscapeTime.png\" rel=\"ilightbox[0r23fd4tcd]\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"582\" src=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-3-EscapeTime.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-3-EscapeTime.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-3-EscapeTime-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-3-EscapeTime-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-3-EscapeTime-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/li><li class=\"cmsmasters_gallery_item\"><figure><a href=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-4-EscapeTime.png\" rel=\"ilightbox[0r23fd4tcd]\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"582\" src=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-4-EscapeTime.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-4-EscapeTime.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-4-EscapeTime-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-4-EscapeTime-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-4-EscapeTime-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/li><li class=\"cmsmasters_gallery_item\"><figure><a href=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-5-EscapeTime.png\" rel=\"ilightbox[0r23fd4tcd]\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"582\" src=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-5-EscapeTime.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-5-EscapeTime.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-5-EscapeTime-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-5-EscapeTime-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/07\/800x582-5-EscapeTime-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_on1mwyqv7\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_rp1dpqgpp5\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div class=\"cmsmasters_text\">\n<p>A estrat\u00e9gia deu t\u00e3o certo que o Escape Time rapidamente se consolidou como <span class=\"s1\"><b>refer\u00eancia em jogos imersivos para p\u00fablicos exigentes<\/b><\/span> \u2014 inclusive no ambiente corporativo, com solu\u00e7\u00f5es para din\u00e2micas de equipe e desenvolvimento de soft skills.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_18y94m1he\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_7nk34vzqle\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\">\n<div class=\"cmsmasters_embed_wrap\">\n<iframe loading=\"lazy\" title=\"Release lan\u00e7amento Escape Time\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HTwE8R8X4uQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_5n28ksistf\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_4pr31o0ufo\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div class=\"cmsmasters_text\">\n<p>Com unidades espalhadas por alguns estados, o Escape Time provou que inova\u00e7\u00e3o de verdade come\u00e7a quando se ousa reimaginar o produto antes de comunicar.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Quando o Escape Time surgiu, o mercado de jogos de fuga j\u00e1 parecia saturado. Como se destacar em um segmento aparentemente esgotado?<\/p>\n","protected":false},"author":1,"featured_media":14370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,77],"tags":[89,115],"class_list":["post-13282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-crescimento-e-resultado","tag-experiencia","tag-reposicionamento"],"_links":{"self":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=13282"}],"version-history":[{"count":4,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13282\/revisions"}],"predecessor-version":[{"id":14452,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13282\/revisions\/14452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/media\/14370"}],"wp:attachment":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=13282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=13282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=13282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}