{"id":13518,"date":"2017-08-09T09:24:25","date_gmt":"2017-08-09T09:24:25","guid":{"rendered":"http:\/\/the-newspaper.cmsmasters.net\/?p=13518"},"modified":"2025-09-17T09:30:31","modified_gmt":"2025-09-17T12:30:31","slug":"movement-lanca-rock-force-e-revoluciona-o-treino-funcional-no-brasil","status":"publish","type":"post","link":"https:\/\/lucianooliveira.com.br\/index.php\/2017\/08\/09\/movement-lanca-rock-force-e-revoluciona-o-treino-funcional-no-brasil\/","title":{"rendered":"Movement lan\u00e7a Rock Force e revoluciona o treino funcional no Brasil"},"content":{"rendered":"<div id=\"cmsmasters_row_\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div class=\"cmsmasters_text\">\n<p class=\"p1\">O universo do treinamento funcional e do crossfit acaba de ganhar um novo aliado nacional: a <span class=\"s1\"><b>Rock Force<\/b><\/span>, primeira esteira de for\u00e7a fabricada no Brasil sob medida para esse tipo de pr\u00e1tica. Lan\u00e7ada pela <span class=\"s1\"><b>Movement Fitness<\/b><\/span>, l\u00edder em equipamentos esportivos no pa\u00eds, a novidade chega com proposta ousada \u2014 e estrat\u00e9gia de marketing \u00e0 altura.<\/p>\n<p class=\"p1\">Com cria\u00e7\u00e3o e posicionamento de <span class=\"s1\"><b>Luciano Oliveira Comms &amp; Consulting<\/b><\/span>, a Rock Force foi apresentada como uma ruptura dentro da linha tradicional da marca. A campanha destacou atributos \u00fanicos: a esteira \u00e9 100% mecanizada (dispensa energia el\u00e9trica), responde ao esfor\u00e7o do usu\u00e1rio, oferece diferentes n\u00edveis de carga, tem reposi\u00e7\u00e3o imediata de pe\u00e7as e se posiciona com o melhor custo-benef\u00edcio do segmento.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14276 size-full\" src=\"http:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-RockForceMovement.png\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-RockForceMovement.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-RockForceMovement-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-RockForceMovement-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-RockForceMovement-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14277 size-full\" src=\"http:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-3-RockForceMovement.png\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-3-RockForceMovement.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-3-RockForceMovement-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-3-RockForceMovement-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-3-RockForceMovement-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"p1\">Voltada para praticantes de crossfit e treinos de alta intensidade, a Rock Force conquistou aten\u00e7\u00e3o do p\u00fablico e dos centros de treinamento por unir inova\u00e7\u00e3o, performance e pre\u00e7o competitivo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14278 size-full\" src=\"http:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-RockForceMovement.png\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-RockForceMovement.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-RockForceMovement-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-RockForceMovement-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-RockForceMovement-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14279 size-full\" src=\"http:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-5-RockForceMovement.png\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-5-RockForceMovement.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-5-RockForceMovement-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-5-RockForceMovement-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-5-RockForceMovement-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"p1\">Mais que uma campanha de lan\u00e7amento, o trabalho incluiu <span class=\"s1\"><b>redefini\u00e7\u00e3o da estrat\u00e9gia comercial<\/b><\/span>, comunica\u00e7\u00e3o segmentada e foco no p\u00fablico-alvo com alta propens\u00e3o de engajamento. Uma estreia de for\u00e7a total.<\/p>\n<iframe loading=\"lazy\" title=\"Movement Rock Force\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4fdtodE1Qho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Lan\u00e7ada pela Movement Fitness, l\u00edder em equipamentos esportivos no pa\u00eds, a linha de esteiras Rock Force chegou com proposta ousada.<\/p>\n","protected":false},"author":1,"featured_media":14281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,77],"tags":[102,103,80],"class_list":["post-13518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-crescimento-e-resultado","tag-crossfit","tag-estrategia","tag-performance"],"_links":{"self":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=13518"}],"version-history":[{"count":4,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13518\/revisions"}],"predecessor-version":[{"id":14448,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13518\/revisions\/14448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/media\/14281"}],"wp:attachment":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=13518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=13518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=13518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}