{"id":13525,"date":"2017-08-18T09:29:35","date_gmt":"2017-08-18T09:29:35","guid":{"rendered":"http:\/\/the-newspaper.cmsmasters.net\/?p=13525"},"modified":"2025-07-17T18:18:10","modified_gmt":"2025-07-17T21:18:10","slug":"anamaco-leva-capacitacao-de-vendedores-do-varejo-da-construcao-para-o-digital","status":"publish","type":"post","link":"https:\/\/lucianooliveira.com.br\/index.php\/2017\/08\/18\/anamaco-leva-capacitacao-de-vendedores-do-varejo-da-construcao-para-o-digital\/","title":{"rendered":"Anamaco leva capacita\u00e7\u00e3o de vendedores do varejo da constru\u00e7\u00e3o para o digital"},"content":{"rendered":"<div id=\"cmsmasters_row_\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div class=\"cmsmasters_text\">\n<p class=\"p1\">Em um setor respons\u00e1vel por mais de 9% do PIB brasileiro e com cerca de 134 mil lojas em opera\u00e7\u00e3o, a profissionaliza\u00e7\u00e3o do varejo de materiais de constru\u00e7\u00e3o \u00e9 um desafio estrat\u00e9gico. Atenta a isso, a <span class=\"s1\"><b>Anamaco<\/b><\/span> \u2014 Associa\u00e7\u00e3o Nacional dos Comerciantes de Material de Constru\u00e7\u00e3o \u2014 decidiu reinventar sua principal iniciativa de capacita\u00e7\u00e3o: a <span class=\"s1\"><b>Escola do Varejo<\/b><\/span>.<\/p>\n<p class=\"p1\">Para transformar o modelo tradicional em uma plataforma de ensino digital, a entidade contou com o apoio de <span class=\"s1\"><b>Luciano Oliveira Comms &amp; Consulting<\/b><\/span>, que desenvolveu a <span class=\"s1\"><b>EVA Digital<\/b><\/span> \u2014 um ambiente de aprendizagem voltado especialmente para vendedores, com foco em performance comercial, atendimento ao cliente e dom\u00ednio t\u00e9cnico de produtos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14251 size-full\" src=\"http:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-1-EVAAnamaco.png\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-1-EVAAnamaco.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-1-EVAAnamaco-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-1-EVAAnamaco-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-1-EVAAnamaco-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14255 size-full\" src=\"http:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-EVAAnamaco.png\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-EVAAnamaco.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-EVAAnamaco-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-EVAAnamaco-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-4-EVAAnamaco-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"p1\">A nova plataforma permite que profissionais de todo o pa\u00eds acessem conte\u00fados instrutivos e simula\u00e7\u00f5es pr\u00e1ticas, refor\u00e7ando o papel do vendedor como pe\u00e7a-chave na experi\u00eancia do consumidor. O lan\u00e7amento da EVA aconteceu com destaque na <span class=\"s1\"><b>Feicon | Batimat<\/b><\/span>, a maior feira da constru\u00e7\u00e3o civil da Am\u00e9rica Latina.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14252 size-full\" src=\"http:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-EVAAnamaco.png\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-EVAAnamaco.png 800w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-EVAAnamaco-300x218.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-EVAAnamaco-768x559.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/08\/800x582-2-EVAAnamaco-580x422.png 580w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"p1\" style=\"text-align: left;\">O projeto representa um marco na moderniza\u00e7\u00e3o da capacita\u00e7\u00e3o profissional no setor, combinando tradi\u00e7\u00e3o e inova\u00e7\u00e3o em um modelo escal\u00e1vel de educa\u00e7\u00e3o corporativa.<\/p>\n<iframe loading=\"lazy\" title=\"Aula EVA Digital - Escola do Varejo Anamaco\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ri60I4JVO9I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p style=\"text-align: center;\">\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A Associa\u00e7\u00e3o Nacional dos Comerciantes de Material de Constru\u00e7\u00e3o desenvolveu uma plataforma de ensino digital voltado especialmente para vendedores.<\/p>\n","protected":false},"author":1,"featured_media":14246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,76],"tags":[98,97,96],"class_list":["post-13525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-comunicacao-que-converte","tag-capacitacao","tag-comercial","tag-digital"],"_links":{"self":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=13525"}],"version-history":[{"count":4,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13525\/revisions"}],"predecessor-version":[{"id":14288,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13525\/revisions\/14288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/media\/14246"}],"wp:attachment":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=13525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=13525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=13525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}