{"id":13540,"date":"2017-09-06T09:55:35","date_gmt":"2017-09-06T09:55:35","guid":{"rendered":"http:\/\/the-newspaper.cmsmasters.net\/?p=13540"},"modified":"2025-07-15T09:51:36","modified_gmt":"2025-07-15T12:51:36","slug":"petrobras-mobiliza-90-mil-colaboradores-em-projeto-de-transformacao-digital-com-o-workplace-from-meta","status":"publish","type":"post","link":"https:\/\/lucianooliveira.com.br\/index.php\/2017\/09\/06\/petrobras-mobiliza-90-mil-colaboradores-em-projeto-de-transformacao-digital-com-o-workplace-from-meta\/","title":{"rendered":"Petrobras mobiliza 90 mil colaboradores em projeto de transforma\u00e7\u00e3o digital com o Workplace from Meta"},"content":{"rendered":"<div id=\"cmsmasters_row_\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div class=\"cmsmasters_text\">\n<p class=\"p1\">Com um dos maiores quadros funcionais do pa\u00eds, a Petrobras enfrentava um desafio monumental: integrar, engajar e transformar a comunica\u00e7\u00e3o interna de cerca de 90 mil colaboradores. A resposta veio com a ado\u00e7\u00e3o do Workplace from Meta, plataforma corporativa de colabora\u00e7\u00e3o inspirada nas redes sociais.<\/p>\n<p class=\"p1\">O projeto, considerado um dos maiores da Am\u00e9rica Latina na ado\u00e7\u00e3o da ferramenta, teve dura\u00e7\u00e3o de quase seis meses e envolveu cerca de 100 workshops presenciais e online. Os treinamentos alcan\u00e7aram praticamente todos os n\u00edveis da empresa, desde lideran\u00e7as estrat\u00e9gicas at\u00e9 operacionais.<\/p>\n<p class=\"p1\">Na vis\u00e3o da companhia, o Workplace permite descentralizar a comunica\u00e7\u00e3o, dar mais autonomia \u00e0s equipes e incentivar a cultura de compartilhamento de conhecimento, especialmente em tempos de trabalho h\u00edbrido ou remoto.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_fcee6kvngr\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_iif62g82q3\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div id=\"cmsmasters_gallery_xxfxfty7kq\" class=\"cmsmasters_gallery_wrap\" data-type=\"masonry\" data-count=\"0\"><ul class=\"cmsmasters_gallery cmsmasters_2 cmsmasters_more_items_loader\"><li class=\"cmsmasters_gallery_item\"><figure><a href=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/72754103_142198210511015_3728465881366265856_n.jpg\" rel=\"ilightbox[xxfxfty7kq]\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"945\" src=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/72754103_142198210511015_3728465881366265856_n.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/72754103_142198210511015_3728465881366265856_n.jpg 720w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/72754103_142198210511015_3728465881366265856_n-229x300.jpg 229w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/72754103_142198210511015_3728465881366265856_n-580x761.jpg 580w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure><\/li><li class=\"cmsmasters_gallery_item\"><figure><a href=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/73250452_137280584336111_90603709498654720_n.jpg\" rel=\"ilightbox[xxfxfty7kq]\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"945\" src=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/73250452_137280584336111_90603709498654720_n.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/73250452_137280584336111_90603709498654720_n.jpg 720w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/73250452_137280584336111_90603709498654720_n-229x300.jpg 229w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/73250452_137280584336111_90603709498654720_n-580x761.jpg 580w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure><\/li><li class=\"cmsmasters_gallery_item\"><figure><a href=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao.png\" rel=\"ilightbox[xxfxfty7kq]\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"800\" src=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao.png 801w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao-300x300.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao-150x150.png 150w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao-768x767.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao-70x70.png 70w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao-360x360.png 360w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/Colaboracao-580x579.png 580w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/a><\/figure><\/li><li class=\"cmsmasters_gallery_item\"><figure><a href=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos.png\" rel=\"ilightbox[xxfxfty7kq]\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"800\" src=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos.png 801w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos-300x300.png 300w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos-150x150.png 150w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos-768x767.png 768w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos-70x70.png 70w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos-360x360.png 360w, https:\/\/lucianooliveira.com.br\/wp-content\/uploads\/2017\/09\/grupos-580x579.png 580w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/a><\/figure><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_maugolbod\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div id=\"cmsmasters_column_3xes2arx4c\" class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_column_inner\"><div class=\"cmsmasters_text\">\n<p class=\"p1\">O plano foi desenvolvido por <strong>Luciano Oliveira Comms &amp; Consulting<\/strong> em parceria com a <strong>FunctionOne Tecnologia<\/strong>, consultoria especializada em change management e ado\u00e7\u00e3o de novas tecnologias. Segundo os envolvidos, o sucesso da iniciativa se deve \u00e0 combina\u00e7\u00e3o entre plataforma intuitiva, estrat\u00e9gia de comunica\u00e7\u00e3o bem desenhada e um extenso processo de capacita\u00e7\u00e3o.<\/p>\n<iframe loading=\"lazy\" title=\"Workplace from Meta na Petrobras\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bELUy5gMYmA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p class=\"p1\">A Petrobras, com isso, refor\u00e7a sua aposta na transforma\u00e7\u00e3o digital como alicerce para inova\u00e7\u00e3o e colabora\u00e7\u00e3o em escala corporativa.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A Petrobras enfrentava um desafio: transformar a comunica\u00e7\u00e3o interna com seus 90 mil colaboradores. A resposta veio com a ado\u00e7\u00e3o do Workplace from Meta.<\/p>\n","protected":false},"author":1,"featured_media":14178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,76],"tags":[],"class_list":["post-13540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-comunicacao-que-converte"],"_links":{"self":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=13540"}],"version-history":[{"count":12,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13540\/revisions"}],"predecessor-version":[{"id":14303,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13540\/revisions\/14303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/media\/14178"}],"wp:attachment":[{"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=13540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=13540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucianooliveira.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=13540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}